post click conversion window - ad_impression conversion action

[SuperShredder]

For our IAA monetized titles, we mainly operate tROAS UAC campaigns based on Firebase ad_impression event.

Curious to know, which time length do you set for as your post-click conversion window for this conversion event ?

 

[davamosk]

Depends on your retention rate. If your paid users tend to stay longer than 30 days, then it makes total sense that you attribute these ad impression events to your campaigns to get a more realistic ROAS