Integrations for Retargeting: Minimum time between re-engagement conversions

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Grow&Tonic

Grow&Tonic

Active Member
Hey everyone! We want to extend our retargeting options for our mobile game.
Right now, we only run retargeting campaigns with Meta Ads, but we’ll be adding new retargeting partnerships.

I’d like to get your opinion on the MMP settings for the minimum time between re-engagement conversions. In your experience, is 1 day better, or none?
  • (+) Does setting none add value by counting more re-engagement activities, or does 1 day help more by avoiding unnecessary noise?
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Any insights or examples on this will be much appreciated! :)
 
no experience on this, the only gaming client i have now is just running rtg for users who have been inactive for +30days
 
Thanks @davamosk for the mention!

I'm not the most experienced person on the combo Meta + Retargeting, but the way we handle this is on 7 days on click and 24h on impression (basically the same as the normal install attribution). I believe that where things become tricky is not much on the reattribution window, but rather on how you decide to handle who to retarget and the way you build your retargeting audiences, that's where I would focus my efforts.

Ideally, you want to target valuable users that for some reason aren't navigating your app lately, so you have to think through the right inactivity window, the right timeframe, the right event, etc. and balance everything with having a pool big enough to spend some money on it, without cannibalizing users that would have spent on the app regardless your retargeting efforts.

Hope this helps!
 
Thanks, @UA-Goblin. It really helps to know your approach to retargeting. :)

The question is more specifically about a field we need to set up in our App Settings in AppsFlyer called ''Minimum time between re-engagement conversions''. It says:
  • Set a timer in hours or days, or choose "none" to set to zero, during which additional re-engagement conversions will not be attributed.

So if we add ''1 day'' as it is, if you're retargeted today, we'll give all the credit to the retargeting platform as the impact happened that time (after 24 hours, new retargeting activities may apply, which is OK). Some companies set this to ''none'', so not sure what was the best approach?


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Grow&Tonic said:
Thanks, @UA-Goblin. It really helps to know your approach to retargeting. :)

The question is more specifically about a field we need to set up in our App Settings in AppsFlyer called ''Minimum time between re-engagement conversions''. It says:
  • Set a timer in hours or days, or choose "none" to set to zero, during which additional re-engagement conversions will not be attributed.

So if we add ''1 day'' as it is, if you're retargeted today, we'll give all the credit to the retargeting platform as the impact happened that time (after 24 hours, new retargeting activities may apply, which is OK). Some companies set this to ''none'', so not sure what was the best approach?


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Sorry! I misunderstood the question, thinking you were asking about the attribution window.

We prefer to set that to none as well. This way we should be able to 1. reduce misatribution and 2. that we attribute correctly the actions to the platform in order to feed their algo.

This is very dependant on your niche and monetization though: if it's common for your users to make multiple purchases in short timeframes, it is probably the best way to go to attribute the right incremental value to the media source.
 
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