Does ROAS optimization work for app campaigns on TikTok?

[mr Potato]

I have barely tested them and the account managers keep pushing me to test this.
In the few experiences I had, the performance was not good and CPA campaigns worked better.

Has anyone run ROAS campaigns successfully on TikTok? and if yes, was it for gaming or non-gaming?

 

[bungabunga]

Hey @mr Potato ,
I´m currently active with ROAS campaigns on TikTok with non-gaming and it works. Additional I have "Goal-Budget increase" active. Sometimes it spikes crazy but overall it looks good 2 me. But the be honest its not better or worse compared to the purchase optimized campaigns which I used before.

 

[mr Potato]

and do you put a ROAS goal or you just go with "maximum value"?

 

[bungabunga]

and do you put a ROAS goal or you just go with "maximum value"?

Ye, I put a target ROAS goal D0/D7

 

[wroguy]

I was testing ROAS campaigns. Users from those campaigns had high ARPU and ARPPU, but the ROAS turned out to be much better on CPI campaigns with the same manual targeting (targeting a specific audience).