Demand Gen - fake clicks?

[wroguy]

For example, when redirecting to the web (from iOS), do you see a big difference between the clicks reported by Google Ads and the actual visits on the website?

In my case, I see over 100 clicks in the campaign, but only 3 visits on the site.

 

[mr Potato]

I'm just running DemandGen on W2A and I see incrementality in the app store visits!

 

[wroguy]

I'm just running DemandGen on W2A and I see incrementality in the app store visits!

Do you exclude traffic from mobile apps and games?

 

[mr Potato]

Do you exclude traffic from mobile apps and games?

I have all my traffic in YouTube with W2A

 

[wroguy]

I have all my traffic in YouTube with W2A

What is the best way to target these users? Audience targeting? You can’t target specific videos and channels, right?

 

[mr Potato]

I created a video ad and by default, the ML delivered everything in youtube. You can also run a specific youtube only campaign if you really want to force your traffic there.