Best practices to launch new campaigns

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DuckLuk

DuckLuk

Active Member
Hi folks!

I wonder to ask to you all, what are the best methods, ways, and destination budgets to launch new campaigns on Google Ads? Based on your experience? Thanks :)
 
bungabunga said:
Hey @DuckLuk ,

please be more specific and it will be easier to answer in the best way. :)

What r ur goals?
App/Web?
Search,GDN,Youtube etc.
Click to expand...
Hi man,

Yeah, sure haha.

Honestly, I'm not in the mobile environment yet (but it is my biggest goal) so right now I'm working on a fintech (but we don't have an app, just web). My goal is to improve the acquisition through Google Ads and I'm planning to launch and test new specific campaigns and I don't know how to calculate the budget to have a good algorithm learning process.
 
DuckLuk said:
Hi man,

Yeah, sure haha.

Honestly, I'm not in the mobile environment yet (but it is my biggest goal) so right now I'm working on a fintech (but we don't have an app, just web). My goal is to improve the acquisition through Google Ads and I'm planning to launch and test new specific campaigns and I don't know how to calculate the budget to have a good algorithm learning process.
Click to expand...

Ok, so we talk about App promotion.

My quick checklist for ur case.
Whats ur tracking setup?
I personally recommend working with an MMP.
App is ready to go? Did you test it already?
iOS/Android? -> huuuge diffrent in terms of tracking.

Bad thing you cant run keyword app installs campaigns like you can with web. there r some workarounds but its not the default.

Mostly I always run first small test on Meta but thats just a personal way with some easy static 1:1, 4:5 etc. creatives
 
If we talk about UAC campaigns, I recommend working with Firebase. In my experience, the campaigns report more conversions when you use a google solution.

but @bungabunga is right, information is really limited to give you more info
 
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