Attribution Windows

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Rangoon

Rangoon

Active Member
Hey,

I've been working with Adjust for a long time, in Adjust I would set the same attribution window for all my connected partners. For example:

All my partner would be running on a 7 days click through look back window for Installs and 1 day engage view lookback attribution window.


When I check Appsflyer, I see that they do recommend a different look back attribution window per channel. They recommend a shorter timeframe for Unity and a longer one for Google ads.


Is there any benefit on trusting the MMP in this matter? for me goes completely against logic, but who knows! i just want to get your opinion on the topic.
 
they recommend going with different settings just to avoid discrepancies with these partners.

7d click 1d view is the standard for social ads + ASA but for DSPs for example i go with 6h view so I avoid the massive stealing from organic
 
But is not fair that Google has 7 days post click look back (as recommended by Appsflyer) and Unity only 2 days. Since all the partners work now with their SDK traffic too.

View lookback I get it, but click?
 
Long time without running Unity - does Unity recommend 2 days? it seems odd to me tbh
I would just put 7d click for everyone
 
davamosk said:
they recommend going with different settings just to avoid discrepancies with these partners.

7d click 1d view is the standard for social ads + ASA but for DSPs for example i go with 6h view so I avoid the massive stealing from organic
Click to expand...
do NOT use 1d view through for ASA or any search channel...
 
davamosk said:
not for brand for sure but other queries?
Click to expand...
What are the recommended settings for ASA then, please? ✍️
As I have turned off Install view-through attribution and 7D for click-through.
Also, an inactivity window to ignore users who are active in the last 7 days.

1774517291198.png
 
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