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Grow&Tonic
Active Member
Hi everyone,
For those using AppsFlyer as their MMP, or who are familiar with the tool... Last November, they announced the Signal Hub launch.
You connect your data and/or CRM, and there is a “clean room” with data from different providers for audience purposes (via emails/device IDs).
Has anyone tried this integration already? Does it really add value (and if so, how)?
The idea is that you can integrate these more customized audiences into Facebook Ads or Google Ads campaigns. But we’re not sure whether using these audiences or targeting strategies will actually bring better players (likely-to-pay, likely-to-stick), or simply narrow delivery.
For those using AppsFlyer as their MMP, or who are familiar with the tool... Last November, they announced the Signal Hub launch.
You connect your data and/or CRM, and there is a “clean room” with data from different providers for audience purposes (via emails/device IDs).
Has anyone tried this integration already? Does it really add value (and if so, how)?
The idea is that you can integrate these more customized audiences into Facebook Ads or Google Ads campaigns. But we’re not sure whether using these audiences or targeting strategies will actually bring better players (likely-to-pay, likely-to-stick), or simply narrow delivery.
