Ad level: best practices for keeping the account clean

[Grow&Tonic]

Due to new tools and processes, we're now able to increase our creative volume, both in testing and in our BAU campaigns (ABO). I have a simple question regarding organization and “cleanup”. Is it possible/good to delete our paused & fatigued ads, or is it not recommended? Some of our ad sets are reaching their maximum, and not sure if I should do this or not with the ads I won't use anymore.

 

[mr Potato]

I do it all the time and there's no issues/risks inherent to that.

 

[davamosk]

I have also deleted old creatives multiple times and nothing has changed in the performance

 

[Elephant1235]

I just maintain them there for analytics, but shouldn't be any problem if you delete