Recent content by That_Guy

After a few weeks away from work duties, I'm back at work and glad to see this amazing forum stays active! The MMA works nicely for most of the studios I've worked with in the last few months, but only if you have a business (and its proper documentation). 1. Initial Setup Go to the official...

thanks for the feedback @mr Potato and @Grow&Tonic ! I'll give it a try with different custom event in a separate campaign and will check performance, and will try to get more IAP signals in the IAP campaign (maybe adding more countries to it work?)

Hi there! In one of our apps (IAP monetized), we are struggling in UA for Android in Meta as the volume of IAPs is not enough for Meta to exit learning phase. I've tried to increas budgets but it harms the ROAS to bad performance. I've read some are running AEO with some "signal engineering"...

Lucas Moscon posted some months ago a method to avoid false positive in BAU and not to overspend in assets that might not be scalable: https://www.linkedin.com/posts/lucas-moscon_let-me-introduce-you-to-the-creative-testing-activity-7394030823752056833-tD_L/ Might be helpful in your case as it...

Yeah, there are some good free solutions (searchads.com is also free if you spend less than 10k monthly),. Not trying to compete against any of the tools, just thinking of creating open-source tools like this that anybody can copy paste into their own internal agents (to avoid sharing data with...

Hello there! I'm surprised AI thread is still empty! Happy to start with the first thread :) As a side project, I'm working on an AI Agent to do rules Automation Rules (similar to what other tools such as searchads.com does), so, for example when certain keyword has good performance (good...

thanks for all the notes @bungabunga ! Growth Community already making marketeers happy :)

Thanks for the reply @bungabunga :) - Targeting is the same (this particular app is a casual game, so we go broad with only game category interest). - Regarding the bad days, is this something you usually see? Should I just ignore if 2/3 days are low, and just try to refresh creatives (add new...

Hi! First post in this great forum :) One of my games is having some issues when keeping campaigns running normally. At a certain point of the campaign, while spend stays on similar levels, installs too, CPI is also similar, all of the sudden IAPs stop happening: Our creatives framework /...