Recent content by Grow&Tonic

  1. Grow&Tonic

    Can we use CPP in Google ads app promotion

    @cranc3r , do you have any documentation/link to the process you mention? Interested!
  2. Grow&Tonic

    Does an AI tool exist that handles both analytics and ad creation?

    Does anyone know of an AI tool that now integrates the entire UA funnel (from analytics to ad creation and publishing them) into the same process? By this, I mean a tool where any team or specialist (for example, using META Ads Manager) can: 1. Analyze the campaigns, and decide with the AI...
  3. Grow&Tonic

    Scaling for Learning Thresholds: Options

    Thanks, @davamosk !
  4. Grow&Tonic

    Scaling for Learning Thresholds: Options

    Could you help us? We have a dilemma: a Freemium game where LTV comes from long-term engagement and repeated IAPs, which often happens after D7. As you know, the META Ads D7 window only captures this part on 7 days for learning, so with the current budget, it’s hard for us to hit ~50 purchases...
  5. Grow&Tonic

    Duplicating Ads with Post ID

    @davamosk , hello! Is this related to copying an ad with “Duplicate” or “Ctrl + C / Ctrl + V”? It might be an obvious question, but I wanted to check again whether clicking “Duplicate” and using the keyboard shortcuts do the same thing or if they’re different things (in terms of social proof).
  6. Grow&Tonic

    What creative formats work best on Moloco?

    @Armish, on your questions above, I cannot add to the native video dilemma. But for the video length, if you have short durations and long ones, that’s already the biggest win to check the pattern that Moloco will show to your very own specific app. 30 seconds was best for us, but don't consider...
  7. Grow&Tonic

    What creative formats work best on Moloco?

    @Armish Hey! What is your daily spend at the moment in each Moloco campaign?
  8. Grow&Tonic

    Unity Ads (UA) and onelink

    @davamosk Hey! So this is for Android CSLs... :cry: And I think we don't have that option in the Google Play Console, am I correct?
  9. Grow&Tonic

    Unity Ads (UA) D28 IAP optimization

    Unity Ads (UA): D28 IAP optimization to acquire high-retention users and maximize long-term value with Vector prediction. Campaign Goal: Return on Ad Spend...
  10. Grow&Tonic

    Unity Ads (UA) and onelink

    Unity Ads (UA) campaigns allow us to bring users to a Custom Store Listing via the Creative Pack custom section. However, I also want to bring them via a deep link (OneLink) to a specific part of my game once they install the game. I don’t see any option to do so in Unity Ads (UA). Am I correct...
  11. Grow&Tonic

    Attribution Windows

    What are the recommended settings for ASA then, please? ✍️ As I have turned off Install view-through attribution and 7D for click-through. Also, an inactivity window to ignore users who are active in the last 7 days.
  12. Grow&Tonic

    Integrations for Retargeting: Minimum time between re-engagement conversions

    Very interesting @UA-Goblin , thanks for your detailed answer!
  13. Grow&Tonic

    Integrations for Retargeting: Minimum time between re-engagement conversions

    Thanks, @UA-Goblin. It really helps to know your approach to retargeting. :) The question is more specifically about a field we need to set up in our App Settings in AppsFlyer called ''Minimum time between re-engagement conversions''. It says: Set a timer in hours or days, or choose "none"...
  14. Grow&Tonic

    Integrations for Retargeting: Minimum time between re-engagement conversions

    Hey everyone! We want to extend our retargeting options for our mobile game. Right now, we only run retargeting campaigns with Meta Ads, but we’ll be adding new retargeting partnerships. I’d like to get your opinion on the MMP settings for the minimum time between re-engagement conversions. In...
  15. Grow&Tonic

    Terrible US Performance on Meta

    Hey @growther ! Nothing unusual on our end (Gaming/AEO/Android/US). CTR is below average today, but CPMs are strong both today and yesterday.
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