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@cranc3r , do you have any documentation/link to the process you mention? Interested!

Does anyone know of an AI tool that now integrates the entire UA funnel (from analytics to ad creation and publishing them) into the same process? By this, I mean a tool where any team or specialist (for example, using META Ads Manager) can: 1. Analyze the campaigns, and decide with the AI...

Thanks, @davamosk !

Could you help us? We have a dilemma: a Freemium game where LTV comes from long-term engagement and repeated IAPs, which often happens after D7. As you know, the META Ads D7 window only captures this part on 7 days for learning, so with the current budget, it’s hard for us to hit ~50 purchases...

@davamosk , hello! Is this related to copying an ad with “Duplicate” or “Ctrl + C / Ctrl + V”? It might be an obvious question, but I wanted to check again whether clicking “Duplicate” and using the keyboard shortcuts do the same thing or if they’re different things (in terms of social proof).

@Armish, on your questions above, I cannot add to the native video dilemma. But for the video length, if you have short durations and long ones, that’s already the biggest win to check the pattern that Moloco will show to your very own specific app. 30 seconds was best for us, but don't consider...

@Armish Hey! What is your daily spend at the moment in each Moloco campaign?

@davamosk Hey! So this is for Android CSLs... :cry: And I think we don't have that option in the Google Play Console, am I correct?

Unity Ads (UA): D28 IAP optimization to acquire high-retention users and maximize long-term value with Vector prediction. Campaign Goal: Return on Ad Spend...

Unity Ads (UA) campaigns allow us to bring users to a Custom Store Listing via the Creative Pack custom section. However, I also want to bring them via a deep link (OneLink) to a specific part of my game once they install the game. I don’t see any option to do so in Unity Ads (UA). Am I correct...

What are the recommended settings for ASA then, please? ✍️ As I have turned off Install view-through attribution and 7D for click-through. Also, an inactivity window to ignore users who are active in the last 7 days.

Very interesting @UA-Goblin , thanks for your detailed answer!

Thanks, @UA-Goblin. It really helps to know your approach to retargeting. :) The question is more specifically about a field we need to set up in our App Settings in AppsFlyer called ''Minimum time between re-engagement conversions''. It says: Set a timer in hours or days, or choose "none"...

Hey everyone! We want to extend our retargeting options for our mobile game. Right now, we only run retargeting campaigns with Meta Ads, but we’ll be adding new retargeting partnerships. I’d like to get your opinion on the MMP settings for the minimum time between re-engagement conversions. In...

Hey @growther ! Nothing unusual on our end (Gaming/AEO/Android/US). CTR is below average today, but CPMs are strong both today and yesterday.

Hey @[Dec], checked your message. Creating a separate campaign just for images could be interesting to better evaluate those results, with the same goal settings as the ones that you're using for videos (not sure if it's then better to pause the images on the current one). For us, CTR is lower...

Hey @That_Guy, we’re promoting a game with a similar situation. Our structure is AEO-related, as we were not able to exit the learning phase for purchases. Together with our CSM, we decided to optimize for both early-mid funnel events and purchases to provide more data to our campaigns. This is...

Due to new tools and processes, we're now able to increase our creative volume, both in testing and in our BAU campaigns (ABO). I have a simple question regarding organization and “cleanup”. Is it possible/good to delete our paused & fatigued ads, or is it not recommended? Some of our ad sets...

Hi everyone, For those using AppsFlyer as their MMP, or who are familiar with the tool... Last November, they announced the Signal Hub launch. You connect your data and/or CRM, and there is a “clean room” with data from different providers for audience purposes (via emails/device IDs)...