Anyone Seeing Lower Spend on Bid Campaigns Recently?

[an0nym0us]

Has anyone else experienced this with Meta lately?

Our bid campaigns were spending completely fine until the weekend, but since then delivery has dropped a lot and some ad sets barely spend anymore.
At the same time, when we remove bids and run without them, costs become much higher.

Feels like something shifted after the weekend. Anyone seeing similar behavior with bid campaigns / delivery recently?

 

[davamosk]

did you change the bids before the weekend? or pause any top spending asset?
I'm also seeing Meta getting way more expensive than a few months ago..

 

[an0nym0us]

did you change the bids before the weekend? or pause any top spending asset?
I'm also seeing Meta getting way more expensive than a few months ago..

No actually, They suddenly stop spending as much as before

 

[davamosk]

I will check if your creatives are getting ad fatigue, as that can explain a drop in spend. It can also be that there is more competition so the algorithm is not able to find users who trigger your target event at your target CPA.