ASA Platform

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AppGrowthPilot

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Has anyone used ASAPTY?

It seems to differ from the conventional approach of building individual ad groups—a one-to-one relationship between a keyword and an ad group. Has anyone tried this out?

From their site "SKAG means creating one ad group per keyword instead of grouping many together. It allows precise control over performance, clearer attribution, and prevents budget waste — a best practice Asapty implements automatically."
Candid thoughts welcome.
 
SKAG is simply an approach to have a more granular structure but your performance WON'T be better just because of that.
ASA auction works at the search term level and your work must be to optimize these auctions either using SKAG or just the classic structure that Apple recommends
 
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