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Curious if others have opinions regarding Mobile Action vs. Asapty regarding ASA buying platforms. I've used Mobile Action extensively in the past, but the cost is often high and has features I don't necessarily need for ASA management. I know Asapty uses SKAG, but with Max Conversions, it seems...

I've tried various W2A campaigns on Meta across several D2C apps without much success. Wonder if it's one of those tactics that works great in certain verticals and struggles in others? Or if I'm just missing something? I'd love to find a W2A strategy that works...maybe the heart of W2A is LTV...