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I normally use 7d windows with AEO campaigns because otherwise the performance fluctuates a lot. In your case, I would focus a lot of refining the trial_qualified event

if you're just 10 purchases away from the recommended 50/week, I would try to scale budget as the first option but as you said, not to decrease later because the campaign will still go into "learning limited" status after decreasing it You are not leaving other options on the table besides...

never ever ever ever ever in your life use 24h view with DSPs - I have seen incredible amount of organic conversions being stolen because of that (even more if you have static banners with 320x50 that usually work well in these platforms) I normally go with 6h

Copy/pasting also works! (confidence level is 95% tho 😂 )

I'd definitely go with a paid trial as that action happens on D0 too. My experience with +d1 actions has been always negative as the MLs don't learn properly in real time so I always recommend targeting d0 actions if possible

+50-60% in my tests

if you're referring to iOS, you'll have discrepancies in any MMP you decide to use. I agree Adjust support is not great since they get rid of the the whole EU office but if i have to pick between Singular and AF, I'd pick the cheaper if the difference in price is that high

no and I'm really curious too haha

I never managed to set up adjust with Google search (crazy discrepancies) after having +10 calls with Google about that - ping me on LinkedIn and I'll send you the guide they sent to me! (it's too large to attach it here)

you need to see if there are audience shifts these days - is the day with good performance delivering towards same age/placement or does it change? from my exp, when there are such fluctuations, it's because creatives deliver towards less converting audiences

always share everything if you can The ad networks need to receive as many signals as possible to enrich the Machine learning and have a good learning.

you can keep social proof when duplicating ads (there's a checkbox to maintain the social proof) However, if you launch them organically and then you wanna use the organic social proof, these must be posted in Facebook, otherwise they WON'T keep the social proof. I had this exact issue couple...

Can you share which AI tools you used for that pls??

try with a proxy event which is very correlated to the purchase - i got success some times with that approach in small accounts but it will mainly depend on how good that proxy event is built

I got this email this morning - lmk if someone wants a direct Intro!

1080x1920 only

i mean that you'll reach some point where AI doesn't allow you to create specific angles/ideas while real humans will do. At a certain point of scalability, that can make a difference. Obviously, this doesn't apply to ALL cases/apps. It really depends on the skills of the creative team.

You are not being dumb - the sections can be only created by the admin and then you can post threads within each section. I will create a new section called "Alternative Channels" where you can talk about all these topics. Thank you for the idea!!

I have accounts where all content is AI generated and it works but normally, the big products make a mix of both human and AI content. The usual hook of 5 seconds with a short text + transition to the phone on the hand showing the app is nowadays the most used format by most of the growing apps...

SKAG is simply an approach to have a more granular structure but your performance WON'T be better just because of that. ASA auction works at the search term level and your work must be to optimize these auctions either using SKAG or just the classic structure that Apple recommends