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    Optimising for qualified trials vs purchases with short trials vs purchases with paid trials

    We have a 7-day trial on our yearly subscription and have used qualified trials as our optimisation event for the past few years, where we wait a few hours after the trial has started and then predict if it is likely to convert based on a few signals. The significant majority of our trial starts...
  2. M

    Appsflyer vs Singular

    Hi all, we're thinking of moving away from Adjust due to (i) under attribution of installs in campaigns, and (ii) lack of good support, and are evaluating other MMPs. The front runners for us currently are Appsflyer and Singular. I wondered if anyone has views on Appsflyer and Singular and...
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