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I am using this approach in Moloco and it's working well. I haven't use ROAS for trial value but I have used trial_qualifier events and there is a significant improvement in quality (although CPA can be too high to compensate sometimes)

when I find a winning, I just increase the budget where the winner is and if that winner absorbs the budget, I move the others to a new ad group, but never the winner. For higher spend levels, I normally see Meta automatically replacing winners over time once I start uploading other potential...

Hey folks, This is a thread to update you about 2 upcoming features: 1. I am setting up a weekly digest so you can see the latest topics we have discussed and participate in case you missed any! 2. One "reactivation" email will be send for users who have been inactive for 7 days - just to...

If a new creative is good enough, it takes the first positions quickly so you don't even need to turn off older creatives but you need a lot of volume as this winning assets take 24-48h max in starting to absorb spend so if they don't, it means you will still depend on older performers. This...

you passed from MMP to CAPI? I had an issue with RC integration and iOS - RC does NOT send IDFV and IP by default to Meta, so they can't properly use the events for iOS campaigns. I had to go RC-MMP-Meta instead as the MMP sends these parameter by default when integrating Meta

Last week, I talked with Google about CSLs in Google Ads and you need to keep in mind that CSLs only apply to Display Network inventory. Neither Search, nor YouTube users will land on the CSL so around 50% of your traffic will still go to the default page. Keep in mind that when analyzing the...

That's crazy - are you sure you didn't update any SDK related to tracking? any update?

the guy is complaining after spending $50 which is very low to really see if there's an issue. I have access to a big account with one campaign spending 30k/day and I didn't see any drop in performance yesterday

I think it's a good strategy tbh and ofc it will impact delivery and performance. You shouldn't get traffic in AN if you enable that.

web-to-app or EAC are both working with CAPI :) If you meant working with a S2S connection instead of the usual MMP setup, that has also worked well for me!

I have news - Google is now forcing you to label the assets when uploading them!

Underreporting with AEM is normal and expected, and you're surely missing conversions because Meta doesn't track view-through conversions under AEM (same limitation ASC has too). There's no way to fully close that gap. What most apps are running now is EAC campaigns using Appstack (or...

is this a sub app or game? I haven't managed Android for a while but if it's gaming, I can ask some folks!

Yes I saw it but as mentioned in the article, they'll keep the value rules. I still have most of my campaigns spending on the classic placements but it's good to have a system to monitor tthe delivery to be prepared

Not news so far - but I am asking

bufffff - I have very little experience running game in this country as you really need to adapt every single thing to the culture. maybe @UA-Goblin can have more insights as he's more into gaming

Got some news from this. My client received this: We are writing to let you know about a new transparency experience for ads on Meta. Meta is consolidating transparency information into the 'About this Ad' section, accessible via the three-dot menu, where users expect to find transparency...

DMing you to try to help!

Not for now tbh - I don't want to lose the ownership and personally I hate discord

not testing in EU but I do see horrible tracking in the US yet