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You don't necessarily need 50 but according to my exp, it's good for stability to be close to that number. I have seen campaigns with less fluctuations on the CPA side when they produce at least 30 events per week. Regarding your question, I don't think an initial $100k bump will help to...

yeah let's see - we just launched CPI haha but I'm not confident with that. Thanks for the help!

The "best" practice is to have more than one video in the creative set but I personally prefer knowing the exact concept + variation that works so I always prioritize maximum granularity (option 1) I never group a creative that is working as a standalone ad within a creative set. I just keep it...

besides that, you must have probabilistic attribution here (this is in the app settings of adjust). If you have that as well, then what you're missing is volume on SKAN to enable real-time

nope haha i have the same as you 2026 and that's all they can offer... WOW

I have two setups (Depending on the creative volume you can afford): 1. I put one video with multiple end cards (either static or interactive) --> This way you can really see the performance per creative 2. I put one creative set with a set of videos attacking the same angle/ audience --> This...

Try re-launching then! It should be available doing that - I have the option in multiple accounts!

Hi folks, I'm re-testing X ads after a really long time without using it and I was wondering if they removed the event optimization as an option? I can only run CPI or traffic campaigns for iOS despite having the MMP correctly connected and the purchase event flowing towards X with no issues...

there's not such an option in adjust - that's why TikTok's docs only requires Adjust has probabilistic attribution enabled in the app level, which is basically the same as that option since Adjust is sending IPs and other parameters to the networks

lol that's odd! I am just doing it with mine! Can you maybe re-launch? is that a web sales campaign?

It was basically worse than prospecting, due to audience size. Algorithms don't like working with small audiences, and you end up paying more on the CPM side, which results in a higher CPI/CPA in the end - which means retargeting isn't worth it. Moreover, when you run prospecting for iOS...

Android or iOS? because according to my exp, only Android has worked decently (not better than prospecting tbh)

Hey @Jack811 :) 1. Are u sure about that? I just tested one W2A and it can apply value rules to specific age segments (attachingg screenshots) I agree with @Allezjb, I'm sure if you start using people in your creatives who are aligned to the age you want to target, you will eventually get...

Moloco has been the best performer for me in the last year as well for non-gaming apps! I have mixed experiences with Applovin but I'd give a shot with a tight VTA window. Mintegral has algo worked decently in some cases.

what windows are you using? There's nothing besides using the correct module on adjust + probabilistic attribution for click and view. Then you must generate some events on SKAN with a SKAN campaign and after that RT conversions get available

I've audited some accounts doing this because they said the distribution was better, but I've never seen it as a common practice, and more importantly, I've never seen it have a major effect on performance

Hey! you must be missing some settings on the MMP side. I am running RT conversions with Adjust in one account with no issues! Have you set up probabilistic attribution on the app settings?

Then maybe @UA-Goblin ??

This has been flagged this week as well on this thread by @growther I think you can discuss via DM to see if you find common patterns - I have not seen any major drop in any of my accounts.

I have never heard of them 😅 is this for subscription apps or gaming?