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Moloco / Appsflyer click discrepancy
Anyone running Moloco + AppsFlyer? I’m seeing a huge click discrepancy: AppsFlyer reports way more clicks than Moloco (sometimes almost 10x higher) :alien: Moloco says it’s because AutoStore + SKOverlay clicks are counted in AppsFlyer but not in Moloco. Not sure that alone explains such a big... -
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What creative formats work best on Moloco?
We’ve been testing banner ads and interstitial video ads so far, and videos have clearly outperformed banners. Have you seen any patterns around which video lengths or specific video formats tend to perform best? Also, native video is delivering the lowest CPI for us, but spend remains low...