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and please @growth_ninja , next time put the thread in the corresponding section. This is for Meta Ads

I think tiktok SDK is NOT ready for ADC (real-time conversions like AEM) so either you go with W2A or you just use a MMP and only attribute tiktok users. Using SKAN on tiktok sucks. I never got a consistent performance with that.

If we talk about UAC campaigns, I recommend working with Firebase. In my experience, the campaigns report more conversions when you use a google solution. but @bungabunga is right, information is really limited to give you more info

Hey :) I'm happy to see this too! I see a really low spend and I assume the screenshots correspond to the BAU ad group optimized by IAPs? One reason could be that you're not generating enough purchases per day so once the campaign gets the "learning limited" status, it is way harder to generate...

For #1 - have you tried to just select the post instead of entering the ID? you should keep all the engagement as it's an organic post and that can solve that pretty easy. Also, you can try to copy-paste the ad itself instead of duplicating if you're working within the same campaign For #2 -...

in my experience, I never got performance with CPI and I only used them to unlock ROAS as you said, that's all. I agree with the campaign steadily going down too

I tried both ways and any outperformed the other

They just put it live in the US and it's working like shit hahaha so it was clear they were not gonna be ready for Europe with GDPR

I am having really good performance with DemandGen in Google for webtoapp! I also tested search for webtoapp but that inventory is more expensive. If you have good creatives, I recommend you giving a shot to demandgen!

We work with a MMM model to measure incrementality and it really happens - obviously, we just work with "healthy" partners, not random ones

I run everything there and the performance is pretty good! I was a bit surprised that it's not that popular to run affiliate marketing for apps but now I feel that it's like a really nice opportunity that nobody is taking

That's why W2A is in my opinion a better choice, you can run a campaign for every single placement (search,display,youtube) in an isolated environment.

UA Specialist at Miniclip! If you apply, please say you come from growthsociety! https://www.linkedin.com/jobs/view/4371048722/?refId=KDx7QhFFCD0VVIYRZ%2F2JRw%3D%3D&trackingId=KDx7QhFFCD0VVIYRZ%2F2JRw%3D%3D

I'm pretty alone in this channel and so far I didn't find anyone else who's running this channel in my closest network. I'd like to share some insights/experiences if something is running it!

this is not related to this thread - please create a thread in the corresponding topic

twice a month with around 45k downloads/month (85% in the US) (if results are super bad in any experiment, frequency can be shorter obviously)

careful with deleting it 100% - you could be "confirming" that you were running some "blackhat" traffic and that would lead to a formal ban from the store. Try to reduce it very slowly

This format can work: Growth Specialist at Panteon https://www.linkedin.com/jobs/view/4372825621/?refId=ai%2FmB18E%2FNHWvfCdjRHi3A%3D%3D&trackingId=ai%2FmB18E%2FNHWvfCdjRHi3A%3D%3D