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then maybe you are using different attribution windows on the web LP campaign that inflates the numbers? I would never do such a setup in any case. If you have to go over the app, I would go with app campaigns or a web2app properly setup with appsflyer and the facebook web integration.

I like receiving att signals on my campaigns as they're purely deterministic and will help Meta. I haven't tested opting out of that while using AEM so pls let us know in case you test!

you are basically having an app journey vs a direct purchase in a LP which is way more immediate as the user has as shorter flow so it makes total sense that the purchases are higher in the LP if your app onboarding is not optimized or converting as good as the LP for the purchase. I would...

yes, and probabilistic attribution on in the app settings too. You may need to run a SKAN campaign first for a few days before unlocking ADC tho

never faced this one - I would contact adjust to see if TikTok web parameters have been updated. TikTok has been changing a lot of things lately so I wouldn't be surprised by this one.

I have seen a much higher cost in US campaigns on TikTok and ASA mostly. Meta has remained more or less calm

I dont think so lol

Search is usually a more expensive inventory but if you find some good keywords, it can work too.

Interesting, I didn't see this! To be honest I would like to test that in some accounts where I am struggling to get fresh creatives but let's see what kind of AI images Google is producing. I assume they will use Google Banana and the quality should be good but yeah interesting. Could you...

I have tried multiple times and I can say that it worked well for just one of my clients while demand gen tends to perform better if and when the creatives have a good quality. Pmax is like an app campaign where you have zero control over the placements but in some cases if your creatives are...

your campaigns have 7d click so you shouldn't have any issue with that delay

AppsFlyer OneLink redirect to the iOS App Store: The error there is to trust SSOT lol -- you have to check all data layers (Meta, App Store Connect and HDYHAU survey) and then figure out what's your realistic scenario Optimized landing page: never got a good performance with this when...

Well, keeping in mind your answer I think there are too many unsolved questions that would require a deep analysis about why your web onboarding is not working. I recommend reaching out Cristian Rotari - he's the best and he's now open to consultings.

I can ensure W2A is not gone - I have 2 big accounts spending +1M/month.

according to my exp, GA4 are completely fine to go with on web campaigns for reporting and tracking. Offline conversions is something I just use for web-to-app campaigns with redirection.

I appreciate this but we're even struggling to keep the normal channels active so having additional ones would make things more complicated

Growth Society is still alive but activity has obviously slowed down after 5 months live mostly because I've never sent any newsletter or daily/weekly digests. I don't want to spam the members but I've been personally jumping into every single thread and discussion since day one (121 topics...

Validating creatives in Google UAC is kind of odd as Google takes store elements as part of the final ad so the numbers you see on the creative level are just incomplete if you compare vs the campaign level. Because of that, I normally prefer updating low performing creatives within the same ad...

You 100% need the MMP for app campaigns but you don't necessarily need historical app campaigns as you can share organic conversions too and that's enough to start a campaign. I have recently started with €500/day (the minimum) in a fresh account and results are good.

I assume you're struggling because of your relevancy. If you are app is small, it's normal to not get spend in very competitive keywords. I recommend you starting with MaxConversions and then analyze the search terms so you can extract some exact keywords that the algorithm has already linked...