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Hi guys, I'm running iOS app campaigns for a subscription app on Meta with AEM (no SKAN set up) for a month now & I notice that AEM installs & subscribe events recorded on meta are ~30% below actual App Store Connect numbers. When I tried scaling by duplicating a well-performing campaign (with...

Hi folks, Does anyone have any documentation or guides on setting up a W2A campaign using Adjust MMP? I’d really appreciate it if you could share any resources. Thanks in advance!

Just launched an Apple Search Ads campaign for a weight loss tracker app with a $100/day budget. Performance has been super rough so far. I can't even get the campaign to spend the full budget unless I push bids close to $10. Am I missing something obvious, or is the Health & Fitness category...

Hi guys, I am looking for insight about ASO intelligence platforms such as Apptweak, Mobile Action, or any alternatives. How is your experience with them & do you see them as a must-have partner/tool to growth your app?

Recently, I’ve been seeing a lot of articles about signal engineering, and I’m curious about how effective this approach actually is compared to BAU campaigns that rely on standard MMP subscription events. From what I understand, there are two main approaches to signal engineering: Changing...

Hi everyone, For US campaigns optimized for the purchase event on Meta, what IPM and click-to-install rate do you typically see when running Lookalike (LAL) audiences for a subscription app? What ranges of IPM and CVR would you consider good vs. poor performance for this setup, and at what...

Hi guys, I'm currently running AppLovin for my subscription app and would love to hear about your experience with this network. My ROAS campaigns are bringing in mostly yearly subscribers, but at a very high CPP, and performance tends to gradually decline after the learning phase. I’ve tested a...

I’m currently running a Sales campaign on Meta using the MetaWeb attribution link from Appsflyer as my landing page URL. The setup follows both Meta and Appsflyer documentation: Using the MetaWeb tracking link as the final URL All required dynamic parameters included (campaign, adset, ad, IDs...