Recent content by Jack811

Hi davamosk, my team has already implemented a CAPI flow from RevenueCat to Meta Ads. The impact on CPA (Purchase) is still inconclusive, as our product team is currently running a price A/B test, so we suspect that this may also be affecting our conversion rate. However, after implementing...

Love it, thank you davamosk

Thanks, davamos. Web-to-app is a solution I will definitely try. I also saw an article that recommends implementing CAPI for Meta campaign, would that bring more signal for a maximize conversion campaign? What are your thoughts on this?

Hi guys, I'm running iOS app campaigns for a subscription app on Meta with AEM (no SKAN set up) for a month now & I notice that AEM installs & subscribe events recorded on meta are ~30% below actual App Store Connect numbers. When I tried scaling by duplicating a well-performing campaign (with...

May I ask why you decided to use RC event for meta campaign? Is there any benefit to doing so instead of using Meta SDK or MMP event?

Hi folks, Does anyone have any documentation or guides on setting up a W2A campaign using Adjust MMP? I’d really appreciate it if you could share any resources. Thanks in advance!

Yes, playable ads can genuinely unlock additional inventory in UAC tROAS campaigns. I've seen cases where they improved ROAS and contributed a significant share of voice, although those cases were quite rare. My experience is from about five years ago, so it may not be fully relevant today...

Just launched an Apple Search Ads campaign for a weight loss tracker app with a $100/day budget. Performance has been super rough so far. I can't even get the campaign to spend the full budget unless I push bids close to $10. Am I missing something obvious, or is the Health & Fitness category...

Hey guy, after going back & forth with the Meta Support & multiple tries & errors, I can run the W2A campaign with the click tracking link now. The trick is sending all postback from all mediasource & organic. This way you can target directly trial & purchase. So far, the data look quite...

mostly keyword ranking, traffic & difficulty, change in ASO & CPP of our competitor, in addition we want to research potential keywords for localization as well

Hi guys, I am looking for insight about ASO intelligence platforms such as Apptweak, Mobile Action, or any alternatives. How is your experience with them & do you see them as a must-have partner/tool to growth your app?

Hey guy, now you mentioned it. It is pretty hard to collect 10 purchases a day, you will need a huge daily budget, which is quite costly to run a campaign, especially when you are in the first phase of exploring Meta. From what I’ve seen, running a Purchase campaign with a low budget in the...

yeah, I’ve contacted churney before. To be fair, they charge a huge amount and require a long period for algorithm training and testing, which makes it difficult for most companies to try their service except for large players in the industry

Got it, thanks! I’ll see how I can make it work for me

Recently, I’ve been seeing a lot of articles about signal engineering, and I’m curious about how effective this approach actually is compared to BAU campaigns that rely on standard MMP subscription events. From what I understand, there are two main approaches to signal engineering: Changing...