Recent content by davamosk

nono, you run with SKAN checkbox and then you should unlock the possibility of running a new one without the checkbox (using probabilistic)

yes exactly, the checkbox needs to be off and for that, you need to run SKAN first for a couple of days. When you run with SKAN (checkbox ON), you dont use probabilistic so you'll deal with signal delays and so on (SKAN downsides basically)

I think only non-EU countries! but you better ask your account rep :)

Apparently, if you enable a skan 4.0 and Meta receives events from users that opt-in in the ATT, Meta will have better signals for AEM. However, AEM doesn't necessarily need SKAN and it can completely work without it.

My two cents: first - don't run campaigns with TikTok based on SKAN. Go with the probabilistic attribution. second - try to confirm that the campaigns have some incrementality, either by looking at the blended or by looking at the app referral traffic on your app store connect insights...

you are missing relevancy on your kws. starting in ASA if your app is new is not a good idea. Give a try with the new max conversion campaign and see what kind of search terms the algorithm links to your app. You'll see if the algo thinks you are relevant for the good keywords

you shouldn't. Video-only campaigns can be only applied to one campaign only without affecting the others.

AdManage can help you with 1,2,3,5 but not with 4. Content creation must be done in other tool in that case so the only way to have everything in 1 is using Claude and multiple MCPs.

We have consolidated our DSPs into Applovin and Moloco, and since then we have seen a remarkable improvement in the CACs so I recommend sticking with just 1 or 2 max (in our case, we picked the ones that gave us more transparency, clarity, and flexibility to implement different A/B tests in our...

If you are not seeing in-app events from the Appsflyer connection under the tiktok app (in the events manager), then the setup is 100% wrong. CAPI for apps is never that I have never tested on TiKTok as I always go with MMP, SDK or web-to-app campaigns but if your MMP overall numbers match with...

1. Don't go with CPI campaigns in Google Ads: You will receive very, very bad quality traffic which won't tell you if Google can actually be viable for your app. 2. You just need 5-10 events per day in Google Ads and if you're spending 2k/day after opening the cap to $20, you should be close...

in my experience, search quality is always better than youtube or display network so you should see a better CPA there. If you want to push youtube only, you can talk to your account rep and ask him/her to enable youtube-only campaigns (yes, that option exists but it can be only enabled by the...

yes correct, it's ad set. I just create new campaigns when I go for a different market or event.

I will check if your creatives are getting ad fatigue, as that can explain a drop in spend. It can also be that there is more competition so the algorithm is not able to find users who trigger your target event at your target CPA.

I always try to separate the audiences or angles of communication per ad group so it depends on the type of messaging that you are using on each video. If they follow the same angle, just keep them within the same ad group. If they are targeting a completely different angle or audience, it's...