Recent content by Armish
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Moloco / Appsflyer click discrepancy
Anyone running Moloco + AppsFlyer? I’m seeing a huge click discrepancy: AppsFlyer reports way more clicks than Moloco (sometimes almost 10x higher) :alien: Moloco says it’s because AutoStore + SKOverlay clicks are counted in AppsFlyer but not in Moloco. Not sure that alone explains such a big... -
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AI UGC for Ads
From my experience, AI-generated UGC performs better on Meta than on TikTok. On TikTok, human content consistently wins. But on Meta we’ve seen solid results with AI-generated creatives: we tested headshots without voiceovers (paired with catchy music) and AI-generated people speaking.- Armish
- Post #6
- Forum: AI discussion
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What creative formats work best on Moloco?
That's what i want to try (Moloco does not recommend, saying the CACs will go up if I do native-only). Do you have specific video sizes that spend and perform in native? For now I've tested 1080x1920, 1920x1080 only. -
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What creative formats work best on Moloco?
@Grow&Tonic hey! from €500/day to €1100/day per campaign (depending on performance). -
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What creative formats work best on Moloco?
We’ve been testing banner ads and interstitial video ads so far, and videos have clearly outperformed banners. Have you seen any patterns around which video lengths or specific video formats tend to perform best? Also, native video is delivering the lowest CPI for us, but spend remains low...